In a resounding 593-21 vote, the EU Parliament recently approved the green claims directive, marking a significant step towards fostering transparency and authenticity in the realm of sustainable products.
The directive addresses more accurate and reliable advertising. Product labelling, including sustainability labels, will be required to be clearer and more trustworthy. A focus will also be made on durability. Making producers and consumers focus more on the durability of goods.
“The new rules will also ban unfounded durability claims (for example saying that a washing machine will last for 5,000 washing cycles if this is not true under normal conditions), prompts to replace consumables earlier than strictly necessary (often the case with printer ink, for example), and presenting goods as repairable when they are not.”
Click here for more detailed information on these changes and the green claims directive.
The increasing emphasis on achieving net zero has significantly heightened awareness of the necessity for transparent and precise emission data reporting. With the rise of greenwashing practices, we hope to see these sustainability initiatives and regulatory mandates become universally accepted standards worldwide.
We believe that Canada should take a hard look and consider the same- fake news isn't helping anyone!
